How can Fur be Friendly?

No animal will die for Friendly Fur.

Friendly Fur does collect the pelts only from licensed executives. There is no goad to hunt for Friendly Fur apart from reasonable forest management for an intact environment. Reasonable forest management includes prevention from overpopulation, epidemics and the threatening of ground breeders. Friendly Fur supports actively a healthy variety of species and biodiversity in our nature. Human beings as a part of nature Friendly Fur would not prefer mono-culture grown fabrics or synthetics.

What aspects are included in the concept of Friendly Fur as a brand and product?

Friendly Fur is no temporary fashion devoted to seasonal consumption. These timeless objects come by idea in strictly limited small amounts and no hassling collections. Using the pelts Friendly Fur is made of does avoid its abolishment and waste. Developed objects are no larger items than accessories.

Friendly Fur uses every little part of the pelt: The Full-Body-Concept. According to the nowadays Zeitgeist Friendly Fur appeals to the provident status symbol: Eco-responsibility and intelligent glamour. Individualism is our greatest gift -authentic heritage and fresh avant-garde make Friendly Fur a chic and lovable object for life. The intended positioning of Friendly Fur in the arts underline the value of nature's resources. Taking and giving back with respect is the philosophy -Consumption in measures with intellect and responsibility is the future. Friendly Fur combines four aspects: The looks, the functionality, the quality and the clear conscious towards (your own) nature.

Think, be good and enjoy yourself.