Philosophy

Philosophie

“FriendlyFur©  is like woodland strawberries – an open source, but only collectable in unpredictable quantities and with big effort and patience, with fruits  small in size with little soiling and damages,  but of uncountable value for exactly these reasons for its uncompromised truly royal taste and manifold aromas.”

STORY              : When I think of Friendly Fur I think of an art gallery, some artsy vernissage, the full on urban life. The same time I picture lush nature, untouched places in the fields and forests with wild flowers blossoming and here and there some butterfly landing on a woodland strawberry…why not. To me Friendly Fur has always been the missing link between these two perhaps  colliding extremes in the most harmonic ever imaginable way. Nature meets NEONgreen meets urban-architecture meets golden luxury meets woodland strawberry meets heritage country style meets nobility meets you.

BRAND             : The Brand FRIENDLY FUR BERLIN has been launched in 2007 and founded as company in 2015. It covers the full spectrum of concept stores and one-stop-shops with accessories, gadgets, clothing, interior, living and perfumery. All Objects come with the NEONgreen certification labelling guaranteeing the statutes that Friendly Fur stands for. NEON symbolises the contemporary urban feel and green suggests nature. The brand is deeply bedded in the arts world where we have Objects – no products, Editions – no collections. We believe in limited design editions of unique pieces from nature.

DESIGN             : The inspiration is manifold: Vernissage/ Artforum, Mondrian, Bauhaus, black forest, nobility, country side, horseback riding, Mountain hiking, Flemish stills, black and white classic movies, Marlene Dietrich, 20ties, the ballet,… all this NG brings into his objects.

LINES                 : CLASSIC covers the lushness of fur, the richness of colours and just the finest of silks and cashmeres  in decent down-toned classical colours. Mostly tone-in-tone German red fox or American raccoon is being used.       : ARTSY experiments hard on the edge of new furs like nutria. The designs play with nature and radical anarchistic elements by unusual cuts and shapes. Artsy only uses nature or black in combination with NEONgreen or white for the partially experimental linings or trims.

HAND CRAFT   : Furrier is one of humans ancient hand crafts – it had time to refine and blossom to a one of a kind master hand craft. All the steps it takes are many: Hunting, skinning, drying, tanning, dying, conditioning, cleaning, stretching, designing, pattern making, grain-layouting, cutting, sewing, cleaning, lining, steaming. Working with wild fur from nature demands a special care and knowledge.

MATERIAL         : FriendlyFur© is world’s first and only independent brand and certification for real wild fur coming from nature. It is basically an up-cycled waste side product from nature care works, so to prevent this valuable source from its abolishment. It is like woodland strawberries – an open source, only collectable in unpredictable quantities with big effort and patience, small in size and with little soiling and damages yet to be corrected, BUT of uncountable value for exactly these reasons and its uncompromised taste.

SUMMARY          : Friendly Fur is the most exciting and harmonic contemporary design brand and certification from Berlin. Friendly Fur stands for local and fair master hand craft working with a waste side product: real wild fur as the most luxury source directly from the fields and forests of nature. Traditionally classic heritage looks and an urban architectural art gallery pieces are being created by this international role model brand. If you believe in real value luxury rather than plain status symbol you will love Friendly Fur where we believe in usage and protection of an intact nature rather than farming, animal suffering and monocultures, synthetics and industries. Friendly Fur stands for editions rather than collections, for objects rather than products as we come from the arts – and art is what we do.

 

 

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